Hasbro news and trends

Hasbro: Video Games and eCommerce Will Drive ‘Return to Growth’
Earnings // February 20, 2025

Hasbro said Thursday (Feb. 20) that video games, services and eCommerce will play a key role in the company’s new strategy to “return to growth.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Connecting With Consumers: Hasbro and Mattel Embrace Digital Strategies
Retail // October 24, 2024

As Hasbro and Mattel revamp their strategies, the toy industry is entering a phase driven by digital transformation and consumer connectivity. Hasbro is capitalizing on its strengths in gaming and licensing, refreshing cherished franchises and expanding its intellectual property through digital platforms. Get the Full...

Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
Retail // September 10, 2024

Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
Retail // August 22, 2024

The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the kids want to play video games on Xbox or PlayStation. Get the Full Story Complete...

Interviews & Exclusives
Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry

August 22, 2024
The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the kids want to play video games on Xbox or PlayStation. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level

December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Quick Reads
Hasbro Anticipates Up to $300 Million Impact From Tariffs

April 24, 2025
Toy and gaming company Hasbro saw a revenue increase in the first quarter, but the ever-evolving tariff situation is making growth strategizing tricky. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. […]

Hasbro: Video Games and eCommerce Will Drive ‘Return to Growth’

February 20, 2025
Hasbro said Thursday (Feb. 20) that video games, services and eCommerce will play a key role in the company’s new strategy to “return to growth.” Get the Full Story Complete...

Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand

September 10, 2024
Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. Get the Full Story Complete the form...

Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip

February 27, 2024
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Get the Full Story Complete the form...