Hasbro news and trends

Hasbro Warns of Weeks-Long Upheaval Following Cyberattack
Cybersecurity // April 01, 2026

Toymaker Hasbro says it could take weeks to resolve a recent cyberattack. The company revealed the incident in a filing Wednesday (April 1) with the Securities and Exchange Commission (SEC), saying that it had uncovered a breach March 28, which led it to take some...

CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures
Consumer Insights // February 13, 2026

If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Executives outlined purchasing behavior shaped by sharper value sensitivity, selective trade-offs...

Hasbro Revenues Rise Even as Shoppers are ‘Watching Their Wallets’
Earnings // October 23, 2025

Hasbro saw quarterly revenues rise amid delayed holiday orders and diminished spending among some consumers. The toy and game maker reported earnings Thursday (Oct. 23) showing an 8% increase in revenue. This was driven in part by its Wizards of the Coast and digital gaming...

Tariff Tally: The Billions Vanishing From S&P 500 Balance Sheets
Economy // October 02, 2025

Tariff risks and uncertainty have become systemic to businesses. Over 2,000 publicly traded companies in the United States mentioned tariffs during their quarterly earnings calls this year, the most in recorded history, The Wall Street Journal reported. According to estimates from JPMorgan, the average effective...

Interviews & Exclusives
CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures

February 13, 2026
If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Executives outlined purchasing behavior shaped by sharper value sensitivity, selective trade-offs and measured decision-making. Households continue to engage across essential and […]

Tariff Tally: The Billions Vanishing From S&P 500 Balance Sheets

October 02, 2025
Tariff risks and uncertainty have become systemic to businesses. Over 2,000 publicly traded companies in the United States mentioned tariffs during their quarterly earnings calls this year, the most in...

Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry

August 22, 2024
The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the...

Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level

December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees....

Quick Reads
Hasbro Warns of Weeks-Long Upheaval Following Cyberattack

April 01, 2026
Toymaker Hasbro says it could take weeks to resolve a recent cyberattack. The company revealed the incident in a filing Wednesday (April 1) with the Securities and Exchange Commission (SEC), saying that it had uncovered a breach March 28, which led it to take some of its systems offline. According to the filing, Hasbro’s investigation […]

Hasbro Revenues Rise Even as Shoppers are ‘Watching Their Wallets’

October 23, 2025
Hasbro saw quarterly revenues rise amid delayed holiday orders and diminished spending among some consumers. The toy and game maker reported earnings Thursday (Oct. 23) showing an 8% increase in...

Hasbro Relies on ‘Magic’ to Offset Impact of Tariffs

July 23, 2025
Hasbro says it has magic to thank for muting the impact of tariffs this quarter. More to the point, Magic the Gathering, the collectible card game from the company’s Wizards...

Hasbro Anticipates Up to $300 Million Impact From Tariffs

April 24, 2025
Toy and gaming company Hasbro saw a revenue increase in the first quarter, but the ever-evolving tariff situation is making growth strategizing tricky. Net revenues reached $887 million in the...