Hasbro news and trends

Parents Are Buying Their Kids Experiences, Not Toys
Retail // April 24, 2024

Toy and game companies are seeing sales declines, as parents opt to spend on making memories for their children rather than on new products for them. Toys and entertainment giant Mattel, for instance, reported in its first-quarter 2024 financial results Tuesday (April 23) that net...

Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
Artificial Intelligence // March 23, 2024

The year is 2034, Taylor Swift hasn’t had work in years, and all our favorite songwriters are just algorithms. This is the future that Universal Music Group (UMG) and Roland Corporation are ostensibly trying to prevent. The music giant and the electronic musical instrument company shared Wednesday (March 20)...

Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
Retail // February 27, 2024

In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a 15% drop in revenue to $5 billion, the company is determined to save money to...

Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
Retail // February 13, 2024

Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle. The Rhode Island-based company shared in its fourth quarter and full year 2023 financial results that it saw a 10%...

Interviews & Exclusives
Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level

December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees. They were the year’s must-have gift and the dawn of a whole new merchandising era, riding on the runaway success of George Lucas’s first Star […]

Quick Reads
Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip

February 27, 2024
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a 15% drop in revenue to $5 billion, the company is determined to save money to reinvest in its core offerings, The Wall Street Journal reported […]

Hasbro to Cut 900 Positions as Toy Industry Headwinds Continue

December 11, 2023
Toy company Hasbro will be laying off another 900 people, about a year after saying it would eliminate 1,000 positions from its global workforce. The latest job cuts will be made over...

Hasbro to Sell Film and TV Business for $500 Million

August 03, 2023
Hasbro is selling its film and TV business to re-center on toys and games. The company reached a definitive agreement to sell the film and TV business, eOne, to Lionsgate...

Hasbro Could Roll Dice on AI-Powered Dungeons & Dragons

July 30, 2023
Would you play an AI-powered version of Dungeons & Dragons? That tabletop game’s publisher, Hasbro, is apparently getting deeper into artificial intelligence (AI) thanks to a partnership with Xplored, creator of...