Homeownership news and trends

Zillennials Choose Access Over Car, Home Ownership
Consumer Insights // February 12, 2025

While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether. Unlike older generations, the idea of purchasing a car or house is a major challenge, thanks largely to the financial...

Rocket Companies Hires Shawn Malhotra to Drive ‘AI-Fueled Homeownership’
Personnel // May 06, 2024

Rocket Companies has hired Thomson Reuters veteran Shawn Malhotra as its first chief technology officer (CTO). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

New York Fed: Fewer Renters Expect to Ever Buy Home
Consumer Insights // May 06, 2024

Renters are less confident that they will ever own a home than they have been since the Federal Reserve Bank of New York began asking them about this prospect. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Amazon Invests $40 Million to Help Moderate-Income Families Buy Homes
Amazon // September 13, 2023

Amazon has launched a new pilot initiative in collaboration with the National Housing Trust (NHT), a nonprofit group, to increase homeownership opportunities for underserved communities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Interviews & Exclusives
High-Income Consumers 64% More Inclined to Seek Mortgages

April 16, 2025
Contrary to conventional wisdom, a recent PYMNTS report, “Interest in Mortgages Rises Among Younger, High-Income Individuals,” uncovers that income level is a significantly stronger predictor than age in determining whether consumers currently hold a mortgage or are interested in obtaining one. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

Zillennials Choose Access Over Car, Home Ownership

February 12, 2025
While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether. Unlike older generations, the idea...

Scarce Housing Inventory Adds to Millennials Already Low Homeownership Expectations

May 26, 2023
Lately, it seems that just when things started to look more promising for those seeking to purchase a home, a new set of discouraging numbers gets released. The latest round comes...

Inflation’s Driven 18M Consumers to Give Up on Buying a New Home

February 09, 2023
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Quick Reads
Rocket Companies Hires Shawn Malhotra to Drive ‘AI-Fueled Homeownership’

May 06, 2024
Rocket Companies has hired Thomson Reuters veteran Shawn Malhotra as its first chief technology officer (CTO). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]

New York Fed: Fewer Renters Expect to Ever Buy Home

May 06, 2024
Renters are less confident that they will ever own a home than they have been since the Federal Reserve Bank of New York began asking them about this prospect. Get the Full...

Amazon Invests $40 Million to Help Moderate-Income Families Buy Homes

September 13, 2023
Amazon has launched a new pilot initiative in collaboration with the National Housing Trust (NHT), a nonprofit group, to increase homeownership opportunities for underserved communities. Get the Full Story Complete the form to...

KeyBank Launches Homebuyer Assistance Program for Underserved Communities

July 06, 2023
KeyBank has launched a homebuyer assistance program for underserved communities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...