Ihop news and trends

IHOP Taps AI as Restaurants Race to Personalize Recommendations
Restaurant innovation // August 24, 2023

IHOP will become the first restaurant to leverage Google Cloud’s Recommendations AI for digital ordering, as across the industry, eateries compete to offer the most personalized customer experience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

IHOP CMO: Rise of off-Premise Demands More Portable Menu Options
Restaurant innovation // July 14, 2023

As digital ordering has cemented its role in the years since 2020 as a key, permanent part of the restaurant industry, brands are being challenged to rethink their menus to meet the needs of the connected consumer. Get the Full Story Complete the form to...

Cava’s $318 Million IPO Haul Shows Industry’s Turn Toward Fast-Casual
IPO // June 15, 2023

Cava’s blockbuster initial public offering (IPO) comes as restaurant customers look to strike a balance between convenience and quality — the sweet spot for the fast-casual segment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

IHOP Reportedly Shuttering Fast-Casual Concept as Consumers Seek Value
Restaurant innovation // June 01, 2023

IHOP is reportedly shutting down its test of fast-casual concept Flip’d as restaurant customers increasingly seek out hospitality on the one end and low prices on the other, leaving fast-casuals in a tricky spot. Get the Full Story Complete the form to unlock this article...

Interviews & Exclusives
Why Publicity Stunts Go Wrong So Easily

July 21, 2018
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]

Quick Reads
Applebee’s and IHOP to Deploy AI-Powered Tech Support and Personalization

June 20, 2025
Restaurant chains Applebee’s and IHOP will reportedly begin using artificial intelligence (AI) tools for both customer-facing and back-of-house tasks. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Applebee’s Owner Plans New Locations, Promotions

February 25, 2020
Applebee’s parent company, Dine Brands Global, said that there will be fewer closures of Applebee’s this year and that it will even try to open some new restaurants, according to...

Postmates Tie-Up Brings Delivery To Applebee’s, IHOP

November 01, 2019
Postmates announced that is has partnered with Dine Brands, the parent company of Applebee’s and IHOP, so that its customers can now order from both restaurants in the more than...

US Restaurants Face Tough 2019

December 28, 2018
U.S. restaurant chains dealt with slow-growing sales and lower demand among consumers during 2018 — and more pain is expected in the New Year. Get the Full Story Complete the...