Interactive Advertising Bureau news and trends

Trade Associations Sue to Block FTC ‘Click-to-Cancel’ Rule
Legal // October 23, 2024

Three trade associations filed a lawsuit Wednesday (Oct. 23), aiming to block the Federal Trade Commission’s (FTC) “click-to-cancel” rule. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

30 Seconds To Sales
Retail // April 14, 2016

If this paragraph was a mobile video advertisement, the brand responsible for it would have already used up a significant amount of its allotted time in attempting to appeal to millennials. It sounds like a joke, but it kind of isn’t. A new study shows...

Quick Reads
IAB Standardizes Ad Terms to Accelerate Direct Buys

February 12, 2026
The Interactive Advertising Bureau (IAB) proposed new terms for voluntary use in contracts for direct buys of digital advertising. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, […]

Trade Associations Sue to Block FTC ‘Click-to-Cancel’ Rule

October 23, 2024
Three trade associations filed a lawsuit Wednesday (Oct. 23), aiming to block the Federal Trade Commission’s (FTC) “click-to-cancel” rule. Get the Full Story Complete the form to unlock this article...