At the start of the 2010s, retail merchandising was, at base, a lot of guesswork. The fashion industry made decisions on its seasonal lines once or twice a year, production runs were ordered and goods were shipped. If things went well, and brands guessed right...
December 26, 2019
At the start of the 2010s, retail merchandising was, at base, a lot of guesswork. The fashion industry made decisions on its seasonal lines once or twice a year, production runs were ordered and goods were shipped. If things went well, and brands guessed right about consumer tastes, that was all well and good. If […]
