As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity to capture shoppers’ attention. According to the NFL, 200 million people watched last year’s Super Bowl, 60% of the U.S....
Coke or Pepsi? The perennial debate takes a new twist in the price negotiation battle between retailers and global food giants. Carrefour has decided to stop stocking PepsiCo products in France, including Pepsi, Lay’s chips, and 7Up, citing their increased costs. While this decision aligns...
Rather than trading down to lower-priced brands, many shoppers are buying the same name-brand products in smaller amounts, according to PepsiCo. The food and beverage giant shared in prepared remarks Tuesday (Oct. 10) accompanying the release of its third-quarter earnings results that it has seen...
Without physical spaces to establish trust, ghost kitchens must work harder to build customer relationships. In an interview with PYMNTS, André Moraes, senior director of marketing at PepsiCo Foodservice and head of PepsiCo Foodservice’s Digital Lab, explained what the food and beverage giant learned from...
July 13, 2021
PepsiCo said on Tuesday (July 13) that it is positioning itself to capture a post-COVID consumer shift that will see continued migration toward digital commerce and online shopping, as well as an ongoing increase in stay-at-home activities and maintaining a healthier lifestyle. The comments come as the New York-based soft drink and packaged foods giant […]
April 23, 2024
PepsiCo is crediting its quarterly growth to resilient consumer behavior, especially on an international scale. The soda and snack food giant on Tuesday (April 23) released earnings showing 2.3% net revenue growth, while forecasting an additional 4% for the coming year. “I would say the consumer globally, we think, is very resilient,” Ramon Laguarta, PepsiCo’s chairman and CEO, […]
September 23, 2022
When Super Bowl LVII kicks off on Sunday, Feb. 12, 2023 in Glendale, Arizona, the halftime show will be sponsored by Apple Music, replacing Pepsi for the first time in...
September 19, 2022
Amazon, Pepsi and Pfizer are among a host of companies that have agreed to hire 22,725 refugees to fill jobs in the U.S. That’s according to the Tent Partnership for Refugees,...
January 04, 2021
Pepsi has launched a new campaign called “Dig In” aimed at helping generate sales of at least $100 million for Black-owned restaurants around the country, which have been particularly hard-hit...
