Rokt news and trends

App Provider Rankings: Ulta Beauty Revamps Digital Strategy to Boost Engagement
Retail // November 21, 2024

With the shopping season upon us, PYMNTS’ App Provider Rankings take a peek into shopping apps. And what we found were some strategies paying dividends in retail app usage and access. We’ll start with Ulta Beauty, the cosmetics and skincare retailer, which has been on...

Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
BNPL // April 08, 2024

Klarna is seeing generative artificial intelligence improve its margins, as buy now, pay later (BNPL) firms turn to new digital capabilities to address their profitability challenges. ChatGPT parent company OpenAI shared Friday (April 5) that the payments network’s adoption of the technology is estimated to yield a $40 million...

Rokt to Acquire AfterSell and Expand Shopify User Tools
Partnerships // January 12, 2024

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  These tools will help small- to medium-sized businesses (SMBs) boost revenue and enhance their customers’ shopping experience, Rokt said in a Thursday (Jan. 11) press release. ...

Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout
Partnerships // November 16, 2023

Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with more relevant offers at checkout, the companies said in a Thursday (Nov. 16) press release. Rokt uses machine learning (ML)...

Interviews & Exclusives
Payments Automation Helps Main Street Navigate Economic Challenges

May 31, 2023
Companies that invested in technology to improve working capital transparency during the pandemic saw overwhelmingly positive results. Seventy-seven percent of surveyed CFOs said they saw improved processes from working capital and credit digitization. However, the current economic crisis is exposing where transparency blind spots continue to create issues. Payments and cash flow troubles exacerbated by […]

Macro Economy Puts Seasonality of Working Capital in Focus

April 19, 2023
When things spiral out of control, CFOs need to have the proper controls. That’s according to Nathaniel Katz, chief financial officer at eCommerce software provider Rokt, who said during a recent interview for...

Rokt CFO: Use Data and Better Tech to Move Fast With Certainty

January 27, 2023
CFO responsibilities are evolving alongside operational advancements and empowering today’s finance leaders to drive holistic growth. “A lot of what the CFO job at a fast-paced, high-growth company entails is...

Quick Reads
Rokt Acquires Canal to Bolster eCommerce Offering

July 17, 2025
Rokt, an eCommerce technology firm, is acquiring distributed commerce firm Canal. The deal, announced Thursday (July 17), will allow Rokt to expand its offering with a  new product dubbed Rokt Catalog, allowing clients to access a network of inventory from direct-to-consumer (D2C) brands. “This acquisition not only expands our products and the Rokt Network, it redefines the advantage […]

Rokt to Acquire AfterSell and Expand Shopify User Tools

January 12, 2024
Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  These tools will help small- to medium-sized businesses (SMBs) boost revenue...

Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout

November 16, 2023
Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with more relevant offers at checkout,...

Klarna and Rokt Partner to Enhance eCommerce Marketing

October 17, 2023
Global payments network Klarna is partnering with eCommerce solutions firm Rokt. The collaboration aims to leverage Rokt’s artificial intelligence (AI) technology to deliver more relevant marketing solutions for retailers and enhance consumer experiences on Klarna’s...