Siri news and trends

Apple Recruits Google Shopping Exec to Lead AI Marketing
Apple // March 29, 2026

Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Apple Says It Will Let Siri Access Multiple AI Assistants
Apple // March 26, 2026

Apple plans to allow other companies’ artificial intelligence (AI) assistants to be accessed from within its Siri voice assistant, so users can choose which service to query, Bloomberg reported Thursday (March 26), citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy...

Apple Readies Introduction of AI Agent-Like Siri
Apple // March 24, 2026

Apple is preparing to unveil a new version of its Siri voice assistant that will be more like an artificial intelligence agent and will interact in a conversational way through both text and voice, Bloomberg reported Tuesday (March 24), citing unnamed sources. Get the Full...

Apple’s Siri Troubles Put Smart Home Display On Hold
Apple // March 10, 2026

AI-related issues have reportedly delayed the long-awaited launch of Apple’s smart home display device. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
The First Chatbot Consumers Try May Be the One They Stick With

January 30, 2026
Consumer use of artificial intelligence is consolidating early. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the […]

Apple’s Siri: Once a Pioneer, Now an AI Laggard

March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine...

Siri’s Original Co-Designer Says Apple’s ‘Fear of Not Being Perfect’ Hampers Siri Revamp

March 07, 2025
In 2011, Apple debuted Siri, the world’s first digital assistant embedded in a smartphone. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

The Rise Of The QSR Rewards Aggregator

July 26, 2019
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Quick Reads
Apple Centering AI Plans on App Store and Hardware

March 29, 2026
Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Apple Recruits Google Shopping Exec to Lead AI Marketing

March 29, 2026
Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Apple Says It Will Let Siri Access Multiple AI Assistants

March 26, 2026
Apple plans to allow other companies’ artificial intelligence (AI) assistants to be accessed from within its Siri voice assistant, so users can choose which service to query, Bloomberg reported Thursday (March 26), citing...

Apple Readies Introduction of AI Agent-Like Siri

March 24, 2026
Apple is preparing to unveil a new version of its Siri voice assistant that will be more like an artificial intelligence agent and will interact in a conversational way through...