As you may have heard, there is a new Star Wars movie coming out in a little under a week. If you haven’t heard – well, someone in Disney’s marketing department is about to be fired, since the House Of Mouse (and superheroes, Wookiees and Jedis)...
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees. They were the year’s must-have gift and the dawn of a whole new merchandising era,...
If EA Games — the third- or fourth-largest video game company in the world — had set out to write a step-by-step guide on how not to release a new high-profile gaming product to the world, they probably could not have succeeded any better than they did (by...
They say it’s the golden era of the American geek. There’s a new Star Wars scheduled to be released every year between now and the end of eternity, super hero movies are now the fall alternative to the ponderous think pieces that seek out Academy...
December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees. They were the year’s must-have gift and the dawn of a whole new merchandising era, riding on the runaway success of George Lucas’s first Star […]
January 31, 2020
As next-generation gaming consoles are set to come to market, Electronic Arts will have a narrow release lineup in 2020, after the newest Star Wars game assisted in the company’s formidable results in the holiday quarter, The Wall Street Journal reported. The electronic gaming company intends to expand its business in 2020 by focusing on […]
February 09, 2016
Just as “Star Wars: The Force Awakens” is doing record-shattering business at the box office for Disney, the movie’s tie-in toy merchandise is boosting Hasbro. The Wall Street Journal reports...
