Threads news and trends

Apple: Temu Remains App Store’s Most Downloaded Free App
Mobile // December 16, 2024

Temu was the most downloaded free app in Apple’s App Store in 2024, Apple said Monday (Dec. 16). The app earned that ranking across iPhone and iPad, Apple said in a Monday press release. In 2023, when Apple broke down its rankings by device, Temu...

Social Media Startup Bluesky Sees 300% Post-Election User Jump
Social Commerce // November 24, 2024

Elon Musk’s social media loss has — so far — not been Mark Zuckerberg’s gain. Following the election of Donald Trump earlier this month, users began fleeing X, the social media platform owned by the Trump-supporting Musk. But as the Financial Times (FT) reported Saturday...

Report: Meta Plans to Add Advertising to Threads
Facebook / Meta // November 13, 2024

Meta reportedly plans to add advertising to its social media platform, Threads. The company’s Instagram ad unit is spearheading the initiative, and a small number of advertisers will be allowed to publish on the app beginning in January, Seeking Alpha reported Wednesday (Nov. 13), citing...

X Growth Reportedly Slows Since Musk Takeover
Social Commerce // July 09, 2024

User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter is dealing with new competition from Meta-owned Threads, while Musk’s presence continues to be divisive....

Interviews & Exclusives
Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?

July 13, 2023
Is the social media landscape too crowded? The winners of today’s attention economy don’t seem to think so. That’s why Meta, the parent company of social behemoth Facebook, last week (July 5) launched Threads — a Twitter competitor that was built by Meta’s Instagram product team. “We don’t have social media, we have social medias,” […]

Quick Reads
Meta-Owned Threads Overtakes X in Daily Mobile Usage

January 18, 2026
Meta-owned social media platform Threads is reportedly surpassing X in terms of mobile usage. Threads now has more daily usage on mobile devices than Elon Musk’s X, TechCrunch reported Sunday (Jan. 18), citing data from Similarweb.  Meta introduced Threads, a text-based app seen as its answer to Twitter/X, in 2023. Although X, formerly Twitter, still […]

Apple: Temu Remains App Store’s Most Downloaded Free App

December 16, 2024
Temu was the most downloaded free app in Apple’s App Store in 2024, Apple said Monday (Dec. 16). The app earned that ranking across iPhone and iPad, Apple said in...

Social Media Startup Bluesky Sees 300% Post-Election User Jump

November 24, 2024
Elon Musk’s social media loss has — so far — not been Mark Zuckerberg’s gain. Following the election of Donald Trump earlier this month, users began fleeing X, the social...

Report: Meta Plans to Add Advertising to Threads

November 13, 2024
Meta reportedly plans to add advertising to its social media platform, Threads. The company’s Instagram ad unit is spearheading the initiative, and a small number of advertisers will be allowed...