Tiktok/page/4 news and trends

TikTok Shifts Seller Focus to Enterprise Brands
Social Commerce // January 21, 2026

TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

TikTok Says New Joint Venture Will Enable Continued US Operations
Social Commerce // December 18, 2025

TikTok and parent company ByteDance have signed agreements with Oracle, Silver Lake and MGX to form a new TikTok U.S. joint venture that will enable the app to continue operating in the United States, according to TikTok CEO Shou Zi Chew. Get the Full Story Complete the form to unlock this article and...

TikTok Sees 84% Jump in Black Friday and Cyber Monday Livestream Shopping
Retail // December 16, 2025

Livestream shopping is popular in China, but it hasn’t caught on in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

TikTok Shop Draws Buyers and Sellers of Luxury Goods
Retail // November 25, 2025

Sellers of luxury goods have reportedly found TikTok Shop to be a good place to reach buyers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Interviews & Exclusives
Walmart Takes Pricing Fight to Suppliers as Amazon Mulls TikTok Bid

April 04, 2025
As global economic conditions grow increasingly complex, major retail players like Walmart and Amazon are making strategic moves to secure their footholds and expand their influence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily […]

CE 100 Index Gives Up 2.2% as MongoDB and Adobe Slip on Earnings

December 16, 2024
What goes up must come down — and after three straight weeks of rallies, the CE 100 wound up snapping a long streak of wins, declining 2.2% in the penultimate...

Walmart Hopes In-Person Advantage Can Shrink Amazon’s Fashion Lead

September 13, 2024
As Amazon outstrips Walmart in clothing sales, the latter is using its brick-and-mortar expertise in an attempt to close the gap. Get the Full Story Complete the form to unlock...

@Girls Host: Social Commerce Is Influencing More Personal Content

August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Get the Full Story Complete the...

Quick Reads
TikTok Continues Operations in US as New Joint Venture

January 23, 2026
TikTok will continue to operate in the United States as a new, majority American-owned joint venture called TikTok USDS Joint Venture LLC. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing […]

TikTok Shifts Seller Focus to Enterprise Brands

January 21, 2026
TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

TikTok Says New Joint Venture Will Enable Continued US Operations

December 18, 2025
TikTok and parent company ByteDance have signed agreements with Oracle, Silver Lake and MGX to form a new TikTok U.S. joint venture that will enable the app to continue operating in the United States, according to TikTok CEO...

TikTok Sees 84% Jump in Black Friday and Cyber Monday Livestream Shopping

December 16, 2025
Livestream shopping is popular in China, but it hasn’t caught on in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...