Ulta Beauty news and trends

Ulta Warns of Cooling Demand Amid Ongoing Consumer Caution
Retail // April 03, 2024

After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single digit sales growth, sending the company’s stock tumbling. “What we’ve seen so far is a slowdown in the total category...

Ulta Beauty Drives Digital Conversion With Improved UX
Retail // March 14, 2024

Ulta Beauty is finding that, by improving the consumer experience on its digital platforms, it is able to boost its eCommerce performance. On a call with analysts Thursday (March 14) discussing the beauty retailer’s fourth quarter fiscal 2023 financial results, Ulta Beauty CEO Dave Kimbell spoke...

Ulta Rings up Beauty Value for Shoppers
Retail // December 01, 2023

Ulta Beauty is delivering bargains and luring customers. During an earnings call with investors Thursday (Nov. 30), CEO Dave Kimbell shared that the retailer experienced strong foot traffic, both in physical stores and online. Additionally, he expressed expectations for a more promotional holiday season in...

Ulta Beauty Limits Free Sample To Boost Loyalty
Retail // November 13, 2023

Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly effective?  As a tool to get your product out to the masses, it’s an approach designed to cast a wide...

Interviews & Exclusives
Ulta Beauty Limits Free Sample To Boost Loyalty

November 13, 2023
Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly effective?  As a tool to get your product out to the masses, it’s an approach designed to cast a wide net to attract and engage as many consumers as possible. […]

Why Farfetch and TheRealReal No Longer Find Beauty Products Pretty

August 15, 2023
Over the past few years, the beauty category has witnessed unprecedented growth, leading to a surge in new brands, innovative products, and cutting-edge marketing strategies. However, while the beauty category...

HSN and QVC Go Back to Their Livestream Roots to Boost Market Share

July 24, 2023
When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream, you’d know how addicting it...

PYMNTS Summer Loyalty Series: 95% of Ulta Beauty Sales Driven by Loyalty Members

June 02, 2023
Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products are deeply personal, literally modifying...

Quick Reads
Ulta Warns of Cooling Demand Amid Ongoing Consumer Caution

April 03, 2024
After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single digit sales growth, sending the company’s stock tumbling. “What we’ve seen so far is a slowdown in the total category across price points and segments. That’s a bit earlier and […]

Omnichannel Offerings Boost In-Store Visits by Beauty and Wellness Shoppers

March 13, 2023
Omnichannel shoppers in the beauty and wellness space are volume shoppers. So said Ulta Beauty CEO Dave Kimbell when explaining the record sales of $10 billion the cosmetics and skincare retailer racked...

More Retailers Embracing In-Store Fulfillment

December 08, 2022
Retailers are expanding their in-store fulfillment options to accommodate changing shopping patterns. It’s a trend we’ve been noting for some time and one that now extends to retailers like Ulta,...

Ulta Beauty Says New Products and Engaging Displays Drive Growth 

December 02, 2022
New brands and product innovation are driving growth at Ulta Beauty.  The cosmetics and skincare retailer said in a Thursday (Dec. 1) press release that during its third quarter that ended Oct....