Ulta Beauty news and trends

ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
Artificial Intelligence // November 25, 2024

Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze...

App Provider Rankings: Ulta Beauty Revamps Digital Strategy to Boost Engagement
Retail // November 21, 2024

With the shopping season upon us, PYMNTS’ App Provider Rankings take a peek into shopping apps. And what we found were some strategies paying dividends in retail app usage and access. We’ll start with Ulta Beauty, the cosmetics and skincare retailer, which has been on...

In Connected Economy, SEEN Taps Digital Channels for Skin-Healthy Haircare
Retail // October 22, 2024

In a world where first impressions are often shaped by digital interactions, SEEN is redefining what it means to be “seen” in the beauty industry. By prioritizing both hair health and skin safety, the brand says it is addressing growing consumer demand for products that...

Ulta Aims for 50 Million Loyalty Members and 200 New Stores
Retail // October 17, 2024

Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. At its investors’ day Wednesday (Oct. 16), the beauty retailer said it hopes to open the new locations over the next three years, bringing its store count to...

Interviews & Exclusives
ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant

November 25, 2024
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze consumer data and develop products across its beauty brands. “We’re […]

Mid-Market Retailers Innovate to Survive in a Tight Economy

July 02, 2024
As ongoing financial pressures make it harder for mid-market retailers to compete, without the scale of industry giants or the close customer connections of mom-and-pop shops, these merchants are forced...

Ulta: The Future of Beauty Is Click-and-Mortar™

June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance,...

Ulta Beauty Limits Free Sample To Boost Loyalty

November 13, 2023
Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly effective?  As a tool to...

Quick Reads
Ulta Beauty to Expand eCommerce Presence by Adding ‘Curated’ Marketplace

March 13, 2025
Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly earnings call. Kecia Steelman, who became the company’s president and CEO Jan. 6, said during the call that Ulta Beauty lost market share in the beauty category for the first […]

Ulta Aims for 50 Million Loyalty Members and 200 New Stores

October 17, 2024
Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. At its investors’ day Wednesday (Oct. 16), the beauty retailer said it hopes...

DoorDash Expands Ulta Partnership to All 50 States

May 20, 2024
DoorDash says it is expanding its 3-year-old partnership with Ulta Beauty. The company announced in a news release provided to PYMNTS Monday (May 20) that it was now offering on-demand and same-day...

Ulta Warns of Cooling Demand Amid Ongoing Consumer Caution

April 03, 2024
After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single digit sales growth, sending the...