Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze...
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late March and will expand to include a select few other brands, has strategically expanded the...
Some Estée Lauder Companies brands will open dedicated storefronts in the U.S. on Amazon’s Premium Beauty destination over the coming months. This rollout will start with Clinique, which announced its debut on the store in a Wednesday (March 27) press release. “We are delighted to introduce Clinique to new...
As consumers increasingly expect brands to meet them where they are, be it online or in person, Estée Lauder is seeing rising demand for digital availability. Tracey Travis, the cosmetics company’s executive vice president and chief financial officer, noted on a call with analysts Monday...
November 25, 2024
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze consumer data and develop products across its beauty brands. “We’re […]
August 23, 2023
Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making...
February 04, 2025
Consumer pullback around the world is leading Estée Lauder to cut thousands of jobs. The beauty brand released earnings Tuesday (Feb. 4) showing declining or flat sales in its markets around the globe, especially in Asia, where sales fell by double digits. Speaking to analysts during an earnings call, CEO Stéphane de La Faverie discussed some of the factors that have […]
May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late...
March 27, 2024
Some Estée Lauder Companies brands will open dedicated storefronts in the U.S. on Amazon’s Premium Beauty destination over the coming months. This rollout will start with Clinique, which announced its debut on the...
November 29, 2022
U.K. fashion retailer Boohoo has doubled its stake in cosmetics brand Revolution Beauty. Boohoo announced the move in a Monday (Nov. 28) news release, saying it had increased its stake...
