Some Estée Lauder Companies brands will open dedicated storefronts in the U.S. on Amazon’s Premium Beauty destination over the coming months. This rollout will start with Clinique, which announced its debut on the store in a Wednesday (March 27) press release. “We are delighted to introduce Clinique to new...
As consumers increasingly expect brands to meet them where they are, be it online or in person, Estée Lauder is seeing rising demand for digital availability. Tracey Travis, the cosmetics company’s executive vice president and chief financial officer, noted on a call with analysts Monday...
Walmart has implemented its designated hours, known as “sensory-friendly hours,” for patrons across its entire U.S. network of stores. Per the company’s announcement, between 8 and 10 a.m. local time, Walmart will replace the dynamic content on its TV walls with a static image. Additionally,...
Change is a constant factor, a reality that can even unsettle the most renowned brands, forcing them to confront various challenges, as is the case with Estée Lauder Companies. In an earnings call Wednesday (Nov. 1), Estee Lauder revealed a slower-than-expected recovery in prestige beauty,...
August 23, 2023
Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making purchases and exploring new products. It’s a strategy that has been employed since the mid-20th century. How Gift With Purchase Began The story of gift […]
May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late March and will expand to include a select few other brands, has strategically expanded the company’s consumer reach, Fabrizio Freda, president and CEO of Estée Lauder, […]
March 27, 2024
Some Estée Lauder Companies brands will open dedicated storefronts in the U.S. on Amazon’s Premium Beauty destination over the coming months. This rollout will start with Clinique, which announced its debut on the...
November 29, 2022
U.K. fashion retailer Boohoo has doubled its stake in cosmetics brand Revolution Beauty. Boohoo announced the move in a Monday (Nov. 28) news release, saying it had increased its stake...
November 02, 2022
Cosmetics giant Estee Lauder said Wednesday (Nov. 2) a reduction in the level of makeup, skin and hair care products that retailers are willing to hold on their shelves and...
