PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team for PayPal and its family of brands, including Venmo, beginning Monday (Feb. 26), the company said in a Monday press...
The appeal of buy now, pay later (BNPL) is undeniable. And the field is getting more crowded with FinTechs, and, more recently, banks. While the core value proposition is that paying over time is of value to cash-flow focused consumers, there’s value too, in offering...
As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. On Monday (Feb. 5), Affirm shut down its rewards program, which offered points per BNPL purchase that could be redeemed for $5...
IKEA’s unique, maze-like retail format has consistently appealed to consumers worldwide. At the core of IKEA’s success lies its self-service and exploration model, where the stores serve as expansive showrooms, encouraging customers to navigate through various room displays. This hands-on experience enables shoppers to visualize...
February 06, 2024
As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. On Monday (Feb. 5), Affirm shut down its rewards program, which offered points per BNPL purchase that could be redeemed for $5 or $10 off loans at select merchants. The FinTech company […]
February 01, 2024
IKEA’s unique, maze-like retail format has consistently appealed to consumers worldwide. At the core of IKEA’s success lies its self-service and exploration model, where the stores serve as expansive showrooms,...
September 20, 2023
Christine Briganti, Financial Services Deployment Project Leader for IKEA, told PYMNTS that the growing embrace of buy now, pay later (BNPL) will help broaden the Swedish furniture retailer’s reach in...
May 05, 2022
For Block, the parent company of Square, buy now, pay later (BNPL) is already paying off. Head Jack Dorsey and Chief Financial Officer Amrita Ahuja told analysts that the firm’s...
February 26, 2024
PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team for PayPal and its family of brands, including Venmo, beginning Monday (Feb. 26), the company said in a Monday press release. “Geoff has a rich and impressive background leading marketing […]
November 16, 2023
Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with more relevant offers at checkout,...
October 20, 2023
Afterpay added a rewards program to its buy now, pay later (BNPL) offering. The program is happening via a partnership with the Nift Network and allows Afterpay shoppers to discover and try products and services...
September 26, 2023
Citcon has teamed up with Cash App Pay and AfterPay to offer new payment options to eCommerce businesses. “By leveraging both Cash App Pay and Afterpay’s popular “Buy Now, Pay Later” service, merchants will be...
