20121002-Ubokia Brings eCommerce to Pinterest, More Power To Consumers

Ubokia, an eCommerce startup looking to change the traditional relationship between buyer and seller, made major headlines recently by launching its Pinterest-targeted “Want It” online button. PYMNTS.com spoke with Matt Pine, Ubokia’s VP of Marketing, to discuss “consumer empowerment,” the future of the eCommerce industry, and what bringing Pinterest into the eCommerce world means for online shoppers. Listen Here