Meta and Sierra Build Standard for How Personal Agents Interact With Businesses

Sierra Meta

An open standard that defines how personal agents interact with businesses is being developed by Sierra, Meta, Genesys, Instinct, Rocket, Shopify, Stripe and Walmart, Sierra Co-Founders Bret Taylor and Clay Bavor said in a Tuesday (Oct. 6) blog post.

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    Set to be published by the end of the month, the Personal Agent Protocol will handle authentication, will allow consumers to decide what access to give their personal agents, and will allow companies to set boundaries for what personal agents can do through their websites, APIs or company agents, according to the post.

    “The company decides what it makes available, the personal agent gets a consistent way to connect, and the customer gets a faster way to get things done,” Taylor and Bavor said in the post.

    The Personal Agent Protocol will be available for anyone to implement, according to the post.

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    The v0.1 specification is set to be published by the end of October, together with a reference implementation to help developers get started with it, per the post.

    “As personal agents take on more of our everyday tasks, companies need clear, secure ways to work with them while continuing to deliver a trusted experience,” Taylor and Bavor said. “Personal Agent Protocol gives them that foundation — so the company and the personal agent can get the job done for the customer they share.”

    In its own announcement of Personal Agent Protocol, Meta said that this industry standard aims to define the rails in the same way email was enabled by multiple parties coming together to define those rails.

    “Agent commerce will be enabled by the same alignment to solve practical questions and reduce transaction friction,” Meta said in its announcement. “We look forward to sharing more on how we’re designing the protocol with our partners to address how personal agents can securely convey user identity, how businesses can steer personal agents for efficient website use or towards optimized APIs and skills, and how personal agents talk to business agents on the user’s behalf.”

    PYMNTS reported Sept. 23 that Meta’s personal AI agent Muse, which was launched Sept. 8, topped the App Store charts within days of its launch.

    On Sept. 28, Instinct, the builder of a personal AI agent for everyday life, quadrupled its valuation from a month earlier, lifting it to $10 billion.

    On Sept. 29, OpenAI introduced AI agents called Dots that the company said are “built to handle everything.”