Mobile Ad Network WHERE Becomes PayPal Media Network

By  |  May 1, 2012
 | 

Mobile ad network WHERE Ads, already an eBay subsidiary, has been renamed the PayPal Media Network.

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    “This change reflects our full integration into the PayPal family and cements our place as a critical piece of PayPal’s vision for the future of shopping,” explains Walt Doyle, GM of PayPal Media Network, in a blog post.

    The rebrand is more than that, Doyle says, explaining that the announcement is also accompanied by “the launch of a dynamic multi-channel advertising platform.”

    Doyle also offers an update on the PayPal Media Network’s reach: the organization is delivering ads to 70 million North American mobile users, he says. 

    Read the full story here.


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