Half Of B2Bs Lack Mobile Strategies

By  |  November 22, 2013
 | 

Businesses are turning to mobile technology to conduct product investigations and for purchasing, Internet Retailer reported on November 21.

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    New Forrester Research cited by report found that 52 percent of businesses make purchases with tablets, with an equal number of respondents saying they buy things online with their smartphones. However, half of the participants acknowledged that their company lacked a mobile strategy.

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    To learn more about the business community’s response to mobile, read the full story here.

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