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Amazon Prime Comes To India

Amazon Prime Comes To India

For the better part of a decade, India has been the go-to destination for foreign companies in search of a revenue boost. And while Amazon isn't exactly hurting for sales right now, its big move in India still won't hurt.

Various sources are reporting that Amazon has officially launched Prime for Indian consumers. The service will cost around $7.50 per year on a special introductory rate, which will increase to $14.80 after the grand opening sale ends. Just as in other service areas, same- and two-day delivery at a discount or for free are available for all members.

Amazon is also reportedly offering a 60-day free trial to get more consumers to test out the platform, which should help get the word out in the 100 cities Prime is up and running in. The only missing element, it appears, is Prime Video, which is still unavailable to IP addresses originating in India, according to Seeking Alpha, though, Prime Video should be available in India shortly.

"With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long," Amit Agarwal, vice president and country head of Amazon India, told USA Today.

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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