For the better part of a decade, India has been the go-to destination for foreign companies in search of a revenue boost. And while Amazon isn't exactly hurting for sales right now, its big move in India still won't hurt.
Various sources are reporting that Amazon has officially launched Prime for Indian consumers. The service will cost around $7.50 per year on a special introductory rate, which will increase to $14.80 after the grand opening sale ends. Just as in other service areas, same- and two-day delivery at a discount or for free are available for all members.
Amazon is also reportedly offering a 60-day free trial to get more consumers to test out the platform, which should help get the word out in the 100 cities Prime is up and running in. The only missing element, it appears, is Prime Video, which is still unavailable to IP addresses originating in India, according to Seeking Alpha, though, Prime Video should be available in India shortly.
"With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long," Amit Agarwal, vice president and country head of Amazon India, told USA Today.