Amazon Sets Second Annual Digital Day Date

Amazon has announced that its second annual Digital Day will take place on Friday, Dec. 29, with the eCommerce giant offering even bigger deals on digital content than last year.

Customers will be able to access more than 5,000 deals in more than eight categories, including movies, TV shows, mobile games, apps, eBooks and more.

Analysts say that Digital Day is an attempt to take the summertime's triumphant Prime Day and parlay it into a special “between the holidays” shopping day. Last year, Amazon customers ordered hundreds of thousands of items with record-breaking sales across digital apps, games and comics.

“Amazon Digital Day is an amazing time to shop for deals on digital content,” said Aaron Rubenson, VP of the Amazon Appstore. “The customer response was incredibly positive last year, and we’re excited to help customers find great discounts again this year – whether they just received a new Amazon Fire TV, Fire Tablet, or Fire Kids Edition Tablet over the holidays or are looking to add new content to their current device.”

Some of the deals customers can expect include discounts on movies in Amazon Video, $10 in Amazon credit when you subscribe to HBO NOW; savings on a variety of video games; up to 75 percent off Kindle best-selling books; the first three months free in Daily Burn streaming workouts and three free audio books when you sign up for an Audible trial.

Customers can visit to sign up to receive notifications of when the deals begin, or follow #DigitalDay for updates.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.