Consumer Insights

Consumer Insights
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
February 24, 2026

Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday (Feb. 24). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Consumer Spending Stays Strong Despite Slower Income Gains
February 20, 2026

Consumers continue to shoulder the expansion of the U.S. economy, even as late-year data reveal a more deliberate spending posture and a softer pace of overall growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Everyone Has a Side Hustle Now. Not Everyone Has the Same Reason.
February 20, 2026

Job security may be improving across the U.S. workforce, but financial confidence tells a more divided story. “Wage to Wallet™ Index: Side Work Patterns in the Labor Economy” explores how roughly 60 million hourly workers earning $50,000 or less annually are navigating rising costs, uneven...

Consumer Insights
CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures
February 13, 2026

If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Get the Full Story Complete the form to unlock this article...

Consumer Insights
35% of Consumers Plan to Use Tax Refunds to Boost Savings
February 09, 2026

Tax season officially began on Jan. 26, and refunds are already starting to reach consumers’ accounts this month. While the arrival of refunds is annual, the expectations surrounding them remain grounded, shaped less by intent to splurge than by routine financial planning and household budgeting....

Consumer Insights
Kalshi Overtakes DraftKings and FanDuel in Download Race
February 05, 2026

Prediction market platform Kalshi’s mobile app was downloaded more times in January than sports-betting apps DraftKings Sportsbook or FanDuel Sportsbook have been downloaded in any month, Apptopia said in a Tuesday (Feb. 3) blog post. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Consumer Insights
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
February 02, 2026

Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial life deeper into mobile channels. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Consumer Insights
Tariffs and Labor Market Drive Down Consumer Confidence, Conference Board Says
January 27, 2026

Consumer confidence dropped to its lowest point since 2014 in January, with survey respondents expressing concerns about a range of factors that affect the economy, The Conference Board said Tuesday (Jan. 27). Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
Grocery Spending Moves Online as Affordability Concerns Rise
January 26, 2026

Consumer spending continues to move fluidly across digital and physical channels, but groceries are emerging as one of the clearest signals of where financial pressure is reshaping consumer behavior. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...