Consumer Insights

Consumer Insights
5 Things Earnings Season Shows About the US Consumer
February 20, 2025

Earnings season, like clockwork, offers up a dizzying mosaic of data and qualitative analysis of revenues, profits (or lack thereof) and high-level views of the economy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Consumer Insights
Higher Prices and Fewer Choices: What American Consumers and Small Businesses Think About Tariffs
February 19, 2025

The American consumer has been given a crash course in global trade over the last three weeks. On February 1, 2025, President Trump’s announcement of a 25% tariff on goods from Mexico and Canada — coupled with an additional 10% tariff on Chinese imports —...

Consumer Insights
Mobile Phones Become the Storefront for Today’s On-the-Go Consumer
February 18, 2025

Mobile phones have long been our go-to cameras, atlases, encyclopedias, newspapers, calculators, clocks, calendars and, occasionally, telephones. It was only a matter of time before they became the preferred storefront of consumers worldwide. At least that’s the conclusion of the “2025 Global Digital Shopping Index” from...

Consumer Insights
Zillennials Choose Access Over Car, Home Ownership
February 12, 2025

While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether. Unlike older generations, the idea of purchasing a car or house is a major challenge, thanks largely to the financial...

Consumer Insights
Consumer Sentiment Drops Amid Concerns About Tariffs and Inflation
February 07, 2025

Consumer sentiment dropped about 5% in February, falling to its lowest level since July, according to preliminary results for the University of Michigan’s February Surveys of Consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
How Banks Can Reengage the 53 Million Credit Outsiders
February 07, 2025

A significant segment of the U.S. population — approximately 53 million individuals — remains outside the traditional credit card ecosystem. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Consumer Insights
46% of Cardholders Are Proactive Deal Hunters
February 07, 2025

The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan reveals that relevance is the new currency for cardholder engagement. Get the Full Story Complete the form to unlock this article...

Consumer Insights
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Consumer Insights
52% of Payment Declines Are Debit Cards
February 04, 2025

Despite a general decrease in payment issues, financially struggling consumers continue to face these disruptions at alarmingly high rates, especially when making essential purchases. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...