Where once even having a loyalty program was enough for a restaurant to stand out against the competition, now digital rewards are table stakes, which means brands need to find creative ways to build deeper relationships with their customers. While offering higher-value rewards is certainly...
PayPal’s coupon service Honey is now offering cash back, giving U.S. customers another way to redeem Honey Gold points while online shopping. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
Expedia Group is looking into expanding its customer loyalty program, CNBC writes, which will make it “the most complete travel rewards offering.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
Digital asset marketplace startup Bakkt has reached a milestone of 1 billion points and miles being linked to its app by users since the company launched the app in March, according to a press release on Thursday (Sept. 30). Get the Full Story Complete the form to unlock this...
Digital asset marketplace Bakkt has officially launched of its previously announced collaboration with Choice Hotels International to expand the hospitality chain’s rewards program, Choice Privileges, through the Bakkt app, according to a Tuesday (Sept. 28) press release. Get the Full Story Complete the form to...
At their best, loyalty programs can incentivize consumers of all kinds to purchase more frequently from a given company. However, not all consumers promise equal returns on investment. One might imagine, for instance, that it would take a great deal of effort to attract the...
As restaurant ordering has shifted digital, consumers have been faced with two competing trends pulling them in opposite directions. On one hand, more restaurants have been launching their own loyalty programs and apps, rewarding consumers for repeated digital ordering. On the other, there has been...
Where once mobile rewards programs were the purview of only the most digitally forward-thinking restaurant chains, now it is noteworthy when a restaurant does not offer customers a way to win points for their loyalty. Cinnabon announced Monday (Sept. 20) that it is launching its...
Seven months after launching the initial pilot, loyalty latecomer Burger King announced Thursday (Sept. 2) that it is rolling out its rewards program nationwide. Before the end of the month, consumers will be able to earn points (“crowns”) through the brand’s Royal Perks program at...
