Loyalty & Rewards

Loyalty & Rewards
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their customer base. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Loyalty & Rewards
Marketplaces Focus on Loyalty Programs for Media and Telecom Sectors
March 20, 2024

Media and telecom organizations are working with payment facilitators (PayFacs), independent software vendors (ISVs) or marketplaces to make embedded finance part of their business models. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Loyalty & Rewards
Loyalty Apps Leverage Open Banking to Help Consumers Save More, Spend Smarter 
March 18, 2024

Despite a recent decrease in inflation rates, consumers remain cautious in their spending habits, wary of the economic uncertainties ahead.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Loyalty & Rewards
EU Regulation Forces Retailers to Rethink Loyalty Programs
March 18, 2024

Read anything about the recent March 7 enforcement date for the EU’s new Digital Markets Act (DMA) and you’ll inevitably see a focus on big tech companies, potential fines and a general sense that this is a salvo in the EU’s desire to become “a digital cop.” Some of...

Loyalty & Rewards
Alviere Debuts Merchant-Funded Rewards for Co-Branded Cards
March 06, 2024

Embedded finance platform provider Alviere is letting its clients expand their co-branded debit card incentives. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Loyalty & Rewards
Wayfair Mulls Rewards Program as eCommerce Marketplaces Rethink Loyalty
February 22, 2024

As eCommerce marketplaces look to gain back share from industry giants, Wayfair joins those looking to in-house rewards programs to make its offerings more relevant to shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Loyalty & Rewards
Blackhawk Network Debuts Code-Based Rewards Payouts
February 15, 2024

Blackhawk Network (BHN) has introduced a new way for businesses to distribute customer loyalty rewards. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Loyalty & Rewards
Bank of America and Starbucks Partner on Rewards Program
February 15, 2024

Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Loyalty & Rewards
Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked...
February 12, 2024

The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...