Consumer Insights

Consumer Insights
36% of Gen Z Consumers Now Pay With Digital Wallets
July 17, 2026

Digital wallets are gaining ground not only among consumers who prize speed, but among those using the apps to keep tighter control of strained household budgets. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Consumer Insights
44 Million Subprime Consumers Create a New Market for Payments Providers
July 15, 2026

For young subprime consumers, the clearest sign of financial pressure may show up not at the checkout counter, but at the doctor’s office. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Consumer Insights
53% of Financially Strained Consumers Cut Nonessential Spending 
July 14, 2026

Consumers are still spending, but many are doing it with less room for error. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Consumer Insights
New Data Shows Why One Consumer Economy Has Become Three
July 10, 2026

Consumer spending has become less about confidence and more about financial capacity, and that shift is giving banks and payments providers a clearer map of growth opportunities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Pay Later Credit Option May Have to Win Over the Algorithm First
July 08, 2026

Artificial intelligence (AI) is beginning to influence a part of commerce that has traditionally belonged to consumers: choosing how to pay. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Consumer Insights
Consumer Confidence in Job Prospects Hits 5-Year Low
July 06, 2026

American consumers are increasingly pessimistic about their job prospects, according to new Conference Board data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
49% of Young Adults Living With Parents as Costs Climb
July 05, 2026

Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
Household Bills Turn Optimism Into Deferred Purchases
June 30, 2026

Consumers still have a strong appetite to spend, but many have lost the room in their budgets to act on it. New PYMNTS Intelligence research suggests that while financial pressures continue to shape household decisions, the desire to make purchases remains intact. That distinction offers...

Consumer Insights
23% of Bridge Millennials Use 4 or More Financial Coping Tactics
June 30, 2026

Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...