Consumer Insights

Consumer Insights
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS data. Unlike older generations, who have traditionally favored in-store shopping for personal care and beauty products, Gen Z is embracing...

Consumer Insights
Homeowners Hold Off on Improvements Amid Tariff Unease
March 02, 2025

High interest rates. Pending tariffs on a wealth of foreign imports. Concerns about mass deportations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
Walmart’s McMillon Says Consumers Are Prioritizing Value Purchases
February 28, 2025

Walmart CEO Doug McMillon reportedly said Thursday (Feb. 27) that the retailer is seeing signs of stress among consumers due to food prices remaining high. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Consumer Insights
Savings Up as Consumers Pare Spending in January and Gird for Inflation
February 28, 2025

Data from the Bureau of Economic Analysis released Friday (Feb. 28) offers sobering food for thought for merchants, even as the financial standing of consumers improved. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Consumer Insights
Two-Thirds of Consumers Say They Need Their Next Paycheck to Pay the Bills
February 26, 2025

In the fourth quarter of 2024, increased economic pressures continued to affect households in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Consumer Insights
Study Finds Tech-Powered Shopping Tools Drive New Demand for Rewards
February 26, 2025

In the U.S., mobile phones have become an essential tool for shopping, forever changing how consumers engage with retailers. Mobile-first shopping is no longer a trend, but an expected experience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Consumer Insights
Tariff Uncertainty May Cause Young, Wealthy Consumers to Curb Spending
February 21, 2025

Last quarter’s holiday shopping might have represented a burst of consumer optimism at the register that has now been dampened. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Consumer Insights
5 Things Earnings Season Shows About the US Consumer
February 20, 2025

Earnings season, like clockwork, offers up a dizzying mosaic of data and qualitative analysis of revenues, profits (or lack thereof) and high-level views of the economy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Consumer Insights
Higher Prices and Fewer Choices: What American Consumers and Small Businesses Think About Tariffs
February 19, 2025

The American consumer has been given a crash course in global trade over the last three weeks. On February 1, 2025, President Trump’s announcement of a 25% tariff on goods from Mexico and Canada — coupled with an additional 10% tariff on Chinese imports —...