Consumer Insights

Consumer Insights
Unfriendly Skies Mean More Consumers Hit the Road for Vacation
July 04, 2023

Summer is heating up, and consumers across the country are seeking much-needed getaways after battling the year’s inflationary headwinds. The trend is illustrated in PYMNTS’ May “How the World Does Digital” report, which notes the top 10 increases in digital engagement over Q1 2023 from the...

Consumer Insights
BOPIS and Wearables Now Permanent Part of Consumer Everyday Routine
June 29, 2023

Although the emergency has been officially over since May, these habits persist.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Consumer Insights
Consumer Sentiment May Be Up, But It’s Still Below Pre-Pandemic Levels
June 28, 2023

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...

Consumer Insights
Three-Quarters of City Dwellers Now Order From Restaurants Online
June 27, 2023

As digital ordering platforms look to drive adoption, engagement with restaurants’ eCommerce channels is becoming the norm in urban areas, but for the suburbs and rural areas, there is a long way to go. Get the Full Story Complete the form to unlock this article...

Consumer Insights
Gen Z-ers 150% More Likely Than Millennials to Leave Negative Restaurant Reviews
June 22, 2023

Younger consumers tend to be especially harsh on restaurants, PYMNTS research reveals, and given that they are also frequent reviewers, eateries must work hard to get in Gen Z’s good graces. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Consumer Insights
Why Drip Pricing Works
June 21, 2023

We all loathe them: the added fees consumers only find out are part of the owed total when reaching checkout. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Consumer Insights
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Consumer Insights
Consumers Choose Private Label Even as Grocery Inflation Slows
June 16, 2023

Although year-over-year grocery inflation may be decreasing, grocery shoppers continue to feel the cumulative effects of years of price increases, sending them running to private-label products in search of more affordable options. Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
62% of Consumers Discover Restaurants on Google
June 15, 2023

As restaurants look to attract consumers on crowded digital platforms, the most important digital profile, PYMNTS research reveals, is not Yelp, nor is it any of their social media pages. It’s Google. Get the Full Story Complete the form to unlock this article and enjoy...