Consumer Insights

Consumer Insights
Consumers Use Digital to Multitask Most While Caring for Others
November 27, 2023

As connected devices make consumers multitask more across their day-to-day routines, PYMNTS Intelligence finds which activities prompt people to split their focus, and which command their full attention. Due in large part to the proliferation of smartphones and other connected devices, multitasking has become the...

Consumer Insights
Digital Gift Cards Popular as Consumers Balance Giving and Budgeting This Holiday
November 23, 2023

Amid the festive cheer, the holiday season is also accompanied by economic uncertainties and inflationary pressures. Consequently, numerous consumers in the United States are gearing up to reduce their spending this year. However, they are not willing to skimp on gifts and are finding ways...

Consumer Insights
Consumers Brace to Cut Back on Restaurant Dining Over Holidays
November 22, 2023

As the holiday season pressures budgets, most consumers plan to reduce their spending on restaurant dining. By the Numbers The PYMNTS Intelligence study “The Credit Economy: How Consumers Are Approaching Holiday Spending and Travel,” created in collaboration with i2c, drew from a survey of more...

Consumer Insights
Mobile-Only Restaurants Rub Consumers the Wrong Way
November 21, 2023

Even when consumers are ordering restaurant meals for pickup, PYMNTS Intelligence reveals, the majority would rather not be limited to exclusively making purchases via mobile device. By the Numbers The PYMNTS Intelligence study “The Digital Divide: Technology, the Metaverse and the Future of Dining Out”...

Consumer Insights
Gen Zs Live With Family to Save Money; Gen Xs as Caregivers
November 16, 2023

Household composition, particularly the ratio between income earners and household members, is a critical factor in assessing a consumer’s financial stability, especially with the escalating costs of essentials like food and housing straining American households.  In the Finances Deep Dive Edition of “New Reality Check: The Paycheck-to-Paycheck...

Consumer Insights
Sentiment Sours as Consumers See Inflation Rising for Years to Come
November 10, 2023

Consumers’ expectations on the economy — and particularly inflation — continue to sour. And they seem to be girding for price pressures to be firmly in place.  To that end, the University of Michigan found in its preliminary results for November that overall U.S. consumer sentiment...

Consumer Insights
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used in grocery and non-grocery purchases. More than 9% of U.S. Gen X members buy grocery items regularly through their mobile device,...

Consumer Insights
Middle-Income Consumers Lose 18% of Savings Due to Inflation
November 09, 2023

The high and persistent inflation that has shaken the global economy in recent years has also seeped into U.S. households. Despite efforts to manage budgets and maintain an equivalent level of consumption, many consumers across financial lifestyles have been forced to dip into their savings....

Consumer Insights
1 in 5 Consumers Cite Job Loss as Reason for Depleting Savings
October 30, 2023

Despite a decline in inflation rates, living paycheck to paycheck remains the predominant lifestyle for a significant portion of Americans.  This financial tightrope is not limited to those with lower incomes; it extends its grip to high-income earners as well. In fact, among those earning over $100,000, as many...