Consumer Insights

Consumer Insights
Three-Quarters of City Dwellers Now Order From Restaurants Online
June 27, 2023

As digital ordering platforms look to drive adoption, engagement with restaurants’ eCommerce channels is becoming the norm in urban areas, but for the suburbs and rural areas, there is a long way to go. By the Numbers Research from PYMNTS’ study last month “ConnectedEconomy™ Monthly...

Consumer Insights
Gen Z-ers 150% More Likely Than Millennials to Leave Negative Restaurant Reviews
June 22, 2023

Younger consumers tend to be especially harsh on restaurants, PYMNTS research reveals, and given that they are also frequent reviewers, eateries must work hard to get in Gen Z’s good graces. By the Numbers The latest edition of PYMNTS’ exclusive Connected Dining report, “Connected Dining:...

Consumer Insights
Why Drip Pricing Works
June 21, 2023

We all loathe them: the added fees consumers only find out are part of the owed total when reaching checkout. The term for this phenomenon is “drip pricing” and refers to such added surcharges as airline fees, sales tax and cleaning fees for Airbnb and...

Consumer Insights
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In the latest edition of PYMNTS’ exclusive Connected Dining report, “Connected Dining: Word of Mouth in the Digital Age,” which draws...

Consumer Insights
Consumers Choose Private Label Even as Grocery Inflation Slows
June 16, 2023

Although year-over-year grocery inflation may be decreasing, grocery shoppers continue to feel the cumulative effects of years of price increases, sending them running to private-label products in search of more affordable options. Kroger, for instance, the United States’ largest pure-play grocer, is seeing private-label sales...

Consumer Insights
62% of Consumers Discover Restaurants on Google
June 15, 2023

As restaurants look to attract consumers on crowded digital platforms, the most important digital profile, PYMNTS research reveals, is not Yelp, nor is it any of their social media pages. It’s Google. By the Numbers This month’s edition of PYMNTS’ exclusive Connected Dining report, “Connected...

Consumer Insights
Meat May Be on Chopping Block as Consumers Continue Cost-Cutting
June 12, 2023

Consumers may be reaching their affordability ceiling when it comes to products such as ham. The meat industry, beleaguered with supply and labor challenges, may be on the brink of pushing consumer budgets too far. Per coverage in May and June by The Wall Street...

Consumer Insights
Customers Still Tip for Restaurant Meals — or Don’t Eat Out at All
June 06, 2023

Consumers may be pressured to reduce tips in this tight economic environment, but data shows they overwhelmingly do not skip tipping, regardless of age, income or financial lifestyle. This is especially true at table-service restaurants, as noted in the PYMNTS report “Connected Dining: Inflationary Pressure...

Consumer Insights
High-Income Grocery Shoppers Turn to Prepared Meals for Convenience
June 05, 2023

As consumers’ willingness to devote time in their day-to-day routines to home cooking declines, those with the money to spare for convenience are increasingly turning toward prepared meals to offer a quick, simple solution. By the Numbers Research from PYMNTS’ recent study “Connected Dining: Ready-to-Eat...