Consumer Insights

Consumer Insights
Gen Z Scrimps on Food Quality Amid Restaurant Inflation
August 24, 2023

Across generations, consumers are loath to trade down to restaurants with lower-quality food, even as prices rise, but PYMNTS research finds that Gen Z is the most willing to compromise on taste. By the Numbers According to a February survey of more than 1,200 restaurant...

Consumer Insights
25% of Leisure Time Spent Using Smartphones to Multitask for Work
August 17, 2023

Consumers use more than one-quarter of their daily downtime engaging in less-than-leisurely tasks. In a world where time is money, relaxation takes a backseat to getting things done. As PYMNTS’ “How We Will Pay” report detailed, 27% of consumer time set aside for leisure activities...

Consumer Insights
Boomers Barely Use BNPL, but Make Large Purchases When They Do
August 16, 2023

Compared to other generations, the share of baby boomers and seniors who use buy now, pay later (BNPL) options barely makes a blip. The same may be said when comparing the age demographic’s light use of BNPL to their heavy use of credit cards, reflected...

Consumer Insights
Half of Zillennials Steer Clear of Gig Work
August 14, 2023

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series: Meet The Zillennials,” we surveyed a census-balanced panel of nearly 4,000 United States consumers to better understand zillennials, the “bridge...

Consumer Insights
Consumer Sentiment Dips From July’s Levels and Retailers May Face Pressure at the Register
August 11, 2023

U.S. consumers are slightly less optimistic about the economy this month, following two straight months of growing confidence. The preliminary data and index measuring consumer sentiment released Friday (Aug. 11) by the University of Michigan fell to 71.2 in August from July’s 71.6. “In general, consumers perceived few material...

Consumer Insights
Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
August 03, 2023

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they buy. The Kellogg Company, owner of many popular food brands including its self-titled line, Pringles, Cheez-It, and many others, outlined...

Consumer Insights
GDP Data Shows Disposable Income Growth Slowing as Consumers Seek to Pad Savings
July 27, 2023

The latest data from the U.S. Department of Commerce show that consumer spending helped push gross domestic product (GDP) past expectations. But the growth in disposable income appears to be slowing as those same consumers look to boost their savings and as they grapple with the ever-mounting costs of...

Consumer Insights
Consumers Confident but Student Loan Repayments May Pinch Holiday Spending
July 25, 2023

Consumer confidence is high. The payments networks are about to report earnings, and banks have already pointed to some resilience, although spending is slowing. Uneven retail sales data gives some puts and takes as to where that spending is taking place. Now, the resumption of...

Consumer Insights
Ghost Kitchen Customers Have a Need for Speed
July 19, 2023

Defenders of the ghost kitchen model overwhelmingly tout one key benefit — the speed that these virtual brands can offer. By the Numbers For PYMNTS’ new exclusive study, “Connected Dining: The Robot Will Take Your Order Now,” we surveyed a census-balanced survey of nearly 2,000...