Consumer Insights

Consumer Insights
Lower Prices Win Greater Loyalty From Today’s Fickle Consumer
July 17, 2023

Maybe it’s hard for parents to pick favorites, but for consumers it’s easy. Or at least that has always been the assumption. But today’s consumer is an increasingly empowered and expectant one, whose loyalty is constantly being redefined and evolved based on the experiential features...

Consumer Insights
Americans Get Creative in Stretching Food Budgets Amid Inflation
July 13, 2023

Americans are becoming increasingly creative in their efforts to stretch their budget. Many are also responding to inflation by just going without, Bloomberg reported Thursday (July 13). Sean Connolly, CEO of Conagra Brands, said during an earnings call, per the report: “Importantly, where we see it, it...

Consumer Insights
High-Income Restaurant Customers Chafe at Tipping Expectations
July 13, 2023

As consumers look to manage their food spending amid inflation, big earners are, ironically, the most likely of all to skip restaurants. By the Numbers For PYMNTS’ study “Connected Dining: Inflationary Pressure Squeezes Restaurant Tips,” we surveyed more than 2,200 U.S. consumers about how their...

Consumer Insights
The Great Remote Workforce Divide Gets Wider
July 11, 2023

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the office. The rate of employees engaging in remote work has continued to rise, with the growing shares illustrated in proprietary...

Consumer Insights
Couples Say ‘I Do’ to Costly Weddings Even as Marriage Rates Dip
July 09, 2023

Marriage rates are on the decline. Spending on weddings? A different story. As the Financial Times noted in a Saturday (July 8) opinion piece, while the popularity of weddings has dropped, the cost of the average wedding has gone up, a trend that could be due...

Consumer Insights
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023

The paycheck economy faces many challenges. But a deeper dive into the data shows that non-paycheck-to-paycheck consumers — representing about 40% of the population — have bolstered their savings, shifted some spending habits, and padded their savings enough so their “state” is a relatively stable...

Consumer Insights
Unfriendly Skies Mean More Consumers Hit the Road for Vacation
July 04, 2023

Summer is heating up, and consumers across the country are seeking much-needed getaways after battling the year’s inflationary headwinds. The trend is illustrated in PYMNTS’ May “How the World Does Digital” report, which notes the top 10 increases in digital engagement over Q1 2023 from the...

Consumer Insights
BOPIS and Wearables Now Permanent Part of Consumer Everyday Routine
June 29, 2023

Although the emergency has been officially over since May, these habits persist.  Before the pandemic hit and lockdowns swept the globe, certain consumer preferences that are now facets of everyday life seemed improbable, if not impossible, to catch on. However, at least two consumer-facing features...

Consumer Insights
Consumer Sentiment May Be Up, But It’s Still Below Pre-Pandemic Levels
June 28, 2023

One data point does not a trend make. And when it comes to consumer sentiment, you’d be remiss in thinking that things are — over the long term (and we’re talking a few years) — on an upswing. The U.S. Conference Board’s Consumer Confidence Index got...