Fraud Prevention

How Zelle Protects Users Against Scams And Frauds With AI, Analytics

Fraudsters are deploying tactics ranging from impersonating tax officials to selling fake PPE on peer-to-peer (P2P) payment apps amid the COVID-19 pandemic. Fighting these threats requires an equally wide-ranging defense, says Jamie Armistead, vice president of Zelle. In this month’s Preventing Financial Crime Playbook, Armistead discusses how artificial intelligence (AI) can offer a bird’s eye view of suspicious transactions and stop fraudsters from exploiting legitimate customers’ vulnerabilities.