The global card network announced on Tuesday (Jan. 24) that it will launch a host of exclusive dining privileges for Platinum, World and World Elite Mastercard consumer credit cardholders in Asia-Pacific.
The new dining benefits, which a part of a larger refresh of Mastercard’s Affluent platform, will include experiences such as access to curated seasonal menus at exclusive restaurants, complimentary wine and even children’s dining privileges.
Mastercard Platinum, World and World Elite cardholders will now have access to exclusive aspects of Asia-Pacific’s culinary scene when they pay using their Mastercard.
“With its melting pot of diverse cuisines, Asia-Pacific’s consumers are united by their appreciation of good food. A cornerstone of Asian culture, mealtimes are when many form business partnerships or bond with their loved ones,” Jenn Ong, head of consumer credit Asia Pacific for Mastercard, explained in a statement. “With this knowledge in mind, we are excited to announce our new suite of Affluent dining privileges, as we deepen our commitment to creating priceless moments for them.”
Asia-Pacific’s affluent consumers have greater spending power than previous generations, Mastercard pointed out, which enabled them to spend a significant portion of their income on dining out.
“Mastercard’s research on consumer dining habits indicate that Asia-Pacific consumers’ appetite for dining out remains strong despite an uncertain economic outlook and revealed that they are increasingly seeking fine dining experiences,” Ong added.
Mastercard noted that the dining benefits for Mastercard Platinum, World and World Elite cardholders will offer:
- Mastercard Epicurean Experiences – priority reservations and exclusively crafted menus at 20 top restaurants around the world
- Kids Dining Perks – complimentary dining for kids ages 12 and younger with every paying adult at 26 participating restaurants in Asia and Australasia
- Mastercard Wine Privileges – complimentary bottle of wine when dining at more than 100 participating restaurants across China, Hong Kong and Singapore