In this exclusive NEXTcast interview, PYMNTS.com talks with Adgregate Markets COO John Underwood, one of the authors of the new report, “The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce.” Underwood reveals the number of retailers who have enabled payments through Facebook and predicts how this union will evolve in the years to come.
Related Article: Will Facebook Become the Most Prominent Player in Payments?
John Underwood, COO, Adgregate Markets
As COO, John is responsible for operations, corporate development and strategic partnerships. John has extensive experience with transformative advertising businesses, having developed cross-platform advertising deals for AOL Time Warner and subsequently working to transform AOL into a scalable media sales business. As Vice President in AOL’s AIM messaging group, John launched innovative rich-media advertising products, led distribution partnerships, and managed AIM’s developer program, with a focus on growing the reach, engagement and monetization of the leading U.S. instant messaging service with over 30 million users. John holds a J.D. from New York University.
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