MarkMonitor and American Apparel and Footwear Members to Participate in FN Platform at WWD MAGIC

By  |  February 7, 2012
 | 

MarkMonitor®, the global leader in enterprise brand protection, today announced that Frederick Felman, chief marketing officer of MarkMonitor, will moderate a panel discussion at WWD MAGIC featuring apparel and footwear powerhouses Levi Strauss & Co. and Deckers Outdoor Corporation as well as intellectual property experts from Steptoe and Johnson LLP.

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    The panel will address how brands adapt to evolving digital risks and opportunities to grow their e-commerce channels while protecting their brands online. The panel will also discuss how the radical expansion of the domain naming system, with the introduction of new top-level domains, could benefit or hinder e-commerce growth and revenue.

    The international gathering place for apparel, accessories and footwear industry professionals, WWD MAGIC gathers tens of thousands of attendees worldwide twice each year to discover and tackle the most relevant issues in the forefront of the fashion industry.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

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    Who:

    		     Frederick Felman, chief marketing officer, MarkMonitor
          Brian Winterfeldt, Esq., partner, Steptoe & Johnson LLP
          Eric Mueller, director, Global Anti-Counterfeiting, Levi Strauss & Co.
          Leah Evert-Burks, director of brand protection, Deckers Outdoor Corporation
           
     

    What:

    		     American Apparel and Footwear Association Presents the “Dynamic” Internet: Growing Traffic and Revenue by Reducing Risk and Managing Change
           

    http://www.magiconline.com/seminars/2012-02-13
           
     

    When:

    		     Monday, February 13, at 8:00 a.m. – 9:30 a.m. PT
           
     

    Where:

    		     Las Vegas Convention Center, Room S231
           

    About MarkMonitor

    As the global leader in online brand protection, MarkMonitor uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world’s leading brands. In the digital world, brands face new risks due to the web’s anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust. Learn more at www.markmonitor.com.

    MarkMonitor® is a registered trademark of MarkMonitor Inc. All other trademarks included herein are the property of their respective owners.

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