Abercrombie & Fitch Opts For Location-Based Mobile Approach

Abercrombie & Fitch is pushing an upgraded version of its mobile website in order to promote an expanded, omnichannel shopping experience, Mobile Commerce Daily reported on November 12.

The new site allows customers to search for items via their mobile devices, both in and out of the store. Notably, they can see whether or not a nearby location has a certain product in stock.

Consumers can look for items within a 75-mile radius of a town, city or state, the report noted.

To learn more about Abercrombie & Fitch’s omnichannel push, read the full story here.

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