Houzz Talks Word-Of-Mouth Marketing, Marketplace Building

Houzz CEO Adi Tatarko revealed how it was able to leverage word-of-mouth marketing to turn a pet project into a real business. She also imparted advice for entreprenuers.

“I think it’s very important to listen to both sides and create a product for your users,” Tatarko said, according to the media outlet. “You’re not creating it for investors, you’re not creating it to look nice on a powerpoint. You’re creating it for real people and you need to listen to them.”

For more on Tatarko’s approach to marketplace building, click here.