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App Data Shows Walmart Outpricing Competitors

Amazon used to to be the king of the holiday deals, but data from ShopSavvy shows this year may be different. ShopSavvy, a mobile shopping app, was able to tap into the database of pricing info of retailers to see who has the best shopping sales. So who’s the winner this season? Walmart, according to ShopSavvy.

“Walmart actually has the cheaper option on over 50 percent more products than Amazon and Best Buy, across all categories analyzed,” according to data from ShopSavvy. The reason may be that the retail giant’s CEO gave the green light to Walmart store managers to match deals from other stores, and even ecommerce platforms like Amazon. According to ShopSavvy, its data shows Amazon and Best Buy seems to have increased their profit margins this holiday season.

Data sales pricing gathered by ShopSavvy from Nov. 1 through Dec. 5 across seven categories (computers, electronics, entertainment, home and garden, kids, and sports and outdoors) showed Walmart offered lower prices across the board. Here’s how the percentage difference broke down when comparing Walmart products to Amazon and Best Buy:

  • Computers: 110 products (69.3 percent) were cheaper than Amazon; 110 products (63.3 percent) were cheaper than Best Buy. Average price difference: 28.8 percent from Amazon and 17 percent from Best Buy.
  • Electronics: 288 products (66 percent) cheaper than Amazon; 314 (72 percent) cheaper than Best Buy. Average price difference: 28.3 percent from Amazon and 16.1 percent from Best Buy.
  • Entertainment: 27 products (68.6 percent) cheaper than Amazon; 62 products (89 percent) cheaper than Best Buy. Average price difference: 39.8 percent from Amazon and 19.7 percent from Best Buy.
  • Home and Garden: 57 products (68.7 percent) cheaper than Amazon; 62 products (74.7 percent) cheaper than Best Buy. Average price difference: 29.1 percent from Amazon, 23.4 percent from Best Buy.
  • Kids: 18 products (56.25 percent) cheaper than Amazon and Best Buy. Average price difference: 44.6 percent from Amazon; 20 percent from Best Buy.
  • Sports and Outdoors: 8 products (72.7 percent) cheaper than Amazon and Best Buy. Average price difference: 26.5 percent from Amazon, 16.9 percent from Best Buy.
  • TVs: 11 products (84.6 percent) cheaper than Amazon; 12 products (92.3 percent) cheaper than Best Buy. Average price difference: 23.4 percent from Amazon; 14.9 percent from Best Buy.

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