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MasterCard and KDDI Launch Prepaid Card Program

This will be one of MasterCard’s largest prepaid card programs in the Asia/Pacific, Middle East and Africa (APMEA) area.

MasterCard has partnered with KDDI, a Japanese mobile operator, to launch the “au WALLET” prepaid card program, according to Finextra. This will be one of MasterCard’s largest prepaid card programs for the Asia/Pacific, Middle East and Africa (APMEA) region.

The au Wallet will offer customers with a rewards program option and their spending will always remain within the card’s limit without going over. The prepaid card can be obtained without any credit evaluation, and customers can reload the card at any au shops or online.

“The MasterCard prepaid program is expanding globally, particularly in the APMEA region where the gross dollar value of MasterCard’s prepaid card business grew 40% in 2013,” Ron Hynes, Group Executive of MasterCard’s Global Prepaid Solutions told Finextra. “The new au WALLET prepaid card is the latest example of our commitment to a World Beyond Cash, where MasterCard is helping to make payments safer, easier and more rewarding than cash.”

Under the au WALLET Points Program, cardholders will receive au WALLET Points for every purchase made with the card. Points can be redeemed when paying au phone bills or making other shopping payments.

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