A recent survey of 300 U.S. and Canada based travel professionals by American Express, in advance of the forthcoming summer travel season, revealed some interesting things about customer preferences when it comes to booking travel. For example, while a vast majority, almost 70 percent, believed that travel prices were going to be on the rise this year, only 20 percent noted budget as traveler’s primary concern. Higher on the list of priorities for most travelers were amenities like access to upgrades (36 percent); while just over one quarter noted that destinations are travelers’ main concern.
“After the seemingly never-ending winter that we have experienced from coast to coast, it’s no surprise that Canadians are geared up to travel this summer,” says Gerald Parent, Director and General Manager, Canada Travel Servicing, American Express Canada. “What we’re hearing from our travel counsellors and seeing in our online bookings is that Canadians are looking for something extra this year despite rising prices, and want to elevate their trip experience with upgrades and value-added amenities to international destinations.”
The survey also found that the average length of a vacation is projected at about 10 days, with a fairly even split on how travelers want to spend their time. 43 percent of those booking travel are hoping to relax, while another 34 per cent look to immerse themselves in the culture of the destination. The top five travel destinations for 2014 are:
- London, England
- Paris, France
- Rome, Italy
- Orlando, Florida
- New York, New York
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