Apple Pay

Sephora Launches Apple Pay Service In All Bay Area & Manhattan Locations

Sephora officially announced last week the adoption of Apple Pay at all Bay Area stores. Sephora also indicated that Apple Pay would be accepted at the Lexington store in Manhattan as well.

Sephora reported that over 70% of Sephora’s in-store customers are also iPhone users but held off on being one of the first backers to adopt Apple’s new payment service, due to the fact that their terminals were not NFC capable at the time. Since the launch of Apple Pay in October, Sephora has “doubled down” on the NFC technology to support Apple Pay. To enable the service, this required Sephora to do conduct an entire software overhaul in order to provide the service in time for the holidays.

Sephora’s CMO Julie Bornstein touted, “We’ve actually looked for a mobile payments solution for a long time but of course it needs to be something that is already widely adopted and Apple Pay provides that.”

While Sephora initially had to hold off on the adoption of Apple Pay, they were one the first to adopt Apple’s Passbook for customer loyalty cards.

Apple Pay can also be also utilized at Color IQ, a system that provides personalized foundation to Sephora customers and via the Sephora to Go mobile app which started offering Apple Pay over 2 weeks ago.

Sephora currently intends to test the market in the two major tech cities, but says they will inevitably launch Apple Pay in-stores nationwide very soon.

For additional news on Apple, visit the PYMNTS.com Apple Pay EcoSystem.

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. In the December 2019 Mobile Card App Adoption Study, PYMNTS surveyed 2,000 U.S. consumers for a reveal of the four most compelling features apps must have to engage users and drive greater adoption.

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