ShopSavvy has announced that its AdOns advertising network was enhanced to support iBeacon integration.
Apple’s iBeacon technology works by uing Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.
"The future of shopping is being unlocked with new integration with POS systems and more context aware promotions and marketing,” ShopSavvy CEO John Boyd said. “We continue to bridge the gap between offline and online as local commerce is reborn into a totally new way for our customers to shop."
Today about 40 percent of the campaigns on ShopSavvy already have a location-based component targeting specific retail locations and specific product searches or categories. The addition of iBeacon integration will further help companies target shoppers with ads that are even more personalized, relevant and immediate to the customer’s interests.
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