Visa has a new tagline and logo as part of a wider rebranding campaign focused on the phrase “Everywhere you want to be.”
The rebranding campaign represents an evolution in the business’s approach, the company noted in Jan 13. press release. Mobile technology accelerated the process, Visa’s chief brand officer, Antonio Lucio, said in a statement.
“We recognized that, for the first time in Visa’s 55-year history ‘everywhere’ is now within reach of ‘everyone,'” Lucio said. “New innovations, like mobile and e-commerce, are extending the value and reach of secure Visa payments to new people and places around the world. At this important inflection point in Visa’s history, connecting to our heritage and vision was a powerful and irresistible idea.”
To learn more about the rebranding, read the full press release by clicking here.
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