Online-To-Offline eCommerce Startup Snags $8M

Mogl, an online-to-offline eCommerce startup, which tracks ad views and offline sales, raised $8 million in a fresh round of funding.

The company’s product called Mogl Network monetizes the revenue lost between online sales advertising and offline purchases by tracking ad views and collaborating with card payments companies Visa, MasterCard and American Express to immediately track any ad-inspired spending.

Mogl Network’s online platform features numerous local discounts and promotional offers, which can be viewed by users accessing their account. The registered user account also stores credit and debit card information, which it uses to track any transactions fitting the available deals checked by the account holder.

“Mogl’s one-of-a-kind technology acts as a powerful catalyst to get customers in the door when business is slow, and it also allows you to pull back when you’re already busy and don’t want or need to offer discounts,” said Jon Carder, CEO and cofounder of Mogl.

“For consumers, Mogl is more exciting than ever because restaurants are now able to offer increased cash-back amounts, such as 15 percent, 20 percent and even 30 percent, in order to win their business,” he added. 

Pushing the total funding to $35 million, the new round of funding was reportedly led by Aequitas Capital Management and included Avalon Ventures, Correlation Ventures, Sigma Partners, Sysco Ventures, Monroe Capital and Moore Venture Partners.

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