Merchant Innovation

SaleCycle Partners To Drive eCommerce Innovation

SaleCycle, a remarketing company, is partnering with eCommerce cloud solutions provider Demandware to solve every online retailers’ nightmare: abandoned shopping carts.

The partnership will enable SaleCycle to use Demandware’s Commerce Cloud to provide faster eCommerce solutions to its customers, which includes international clients like IKEA, Virgin Atlantic and Ralph Lauren, among 500 others.

Focusing on the 70–80 percent of consumers who end up abandoning their online shopping carts, SaleCycle will power merchants with an ability to hyper-segment and customize the online shopping experience of consumers, which will drive up conversion rates for merchants, according to a press release.

As part of the deal that now makes SaleCycle a Demandware LINK Technology Partner, the company will also work on enabling merchants to integrate their email and onsite remarketing solutions using its pre-built solution.

SaleCycle will also provide for mutual clients with the integration of cutting-edge commerce technologies and applications directed at further monetizing their platforms and providing a seamless shopping experience for customers.

“Working with some of the world’s largest brands, we recognize that our clients are faced with ongoing challenges creating seamless and engaging online customer interactions,” said Dominic Edmunds, founder and CEO of SaleCycle. “We’re absolutely delighted to be a Demandware LINK Technology Partner and enable our mutual clients to address these pain points with greater flexibility and ease.”

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More than 63 percent of merchant service providers (MSPs) want to overhaul their core payment processing systems so they can up their value-added services (VAS) game. It’s tough, though, since many of these systems date back to the pre-digital era. In the January 2020 Optimizing Merchant Services Playbook, PYMNTS unpacks what 200 MSPs say is key to delivering the VAS agenda that is critical to their success.

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