PayPal and Paydiant served up a couple of new mobile payments options at Subway.
Subway announced this morning (July 29) the addition of two new features as part of an ongoing effort to enhance the functionality of its app. The first is the integration with PayPal, and the second is a remote ordering and payment integration for its U.S. customers. PayPal will be used when customers order remotely or pay in-store using the mobile payment feature on the Subway App.
The chain says that the addition of PayPal later this year, along with offering both Android Pay and Apple Pay as mobile payment options in-store at the point of sale, provides a boost to Subway’s mobile payment offerings in its store locations across the U.S.
“We look forward to introducing PayPal to our future list of payment options,” Subway’s Director of Global Payments & Emerging Commerce Ken Moy said in a company statement. “This collaboration will make it quicker and simpler for the 169 million active, global PayPal customers to enjoy a great Subway meal at our more than 27,000 locations in the U.S.”
Through order.subway.com, customers can select a restaurant, place an order and pick up at the specified location, which the company said is an easy option for customers on the go.
Subway’s online ordering option will also feature PayPal’s One Touch checkout experience, which allows eligible customers to pay online or on mobile with a single touch, eliminating the need to enter a PayPal username and password for six months after initial login.
“As part of our continued commitment to improve, we knew that offering online and mobile tools to our busy customers was critical to ensuring they cannot only eat fresh, but fast,” said Carman Wenkoff, Chief Information Officer for Subway. “We are excited to launch our new ordering platforms and will continue to look for new ways to improve the Subway experience.”
Subway’s mobile wallet is powered by the Paydiant platform, which was acquired by PayPal earlier this year. The collaboration between Subway and PayPal is one of the first combined outcomes of the acquisition, confirmed Paydiant co-founder Chris Gardner.
“Since we joined PayPal, it has been such a fast and seamless transition because of our shared vision: to empower merchants with one of the leading mobile payment technologies and to drive shopper engagement through loyalty, offers and rewards, regardless of which mobile phone or platform people chose to use,” Gardner said in a blog post. “Together with PayPal, we look forward to helping many more merchants create their own branded wallets to help accelerate mobile-in-store payments and help increase sales opportunities.”