The iPhone Still Reigns Supreme

Apple’s iPhone has played one of the most significant roles in the digital revolution since its release in 2007. Today, the mobile device still dominates the U.S. market, towering high over the competition.

According to the latest numbers, half of all phone activations that took place in 2014’s Q4 were iPhones.

Apple’s exact sales numbers from the holiday season won’t be officially released until Tuesday (Jan. 27), but Consumer Intelligence Research Partners offered its latest smartphone activation report. The data are quite intimidating for iPhone contenders.

CIRP found that Apple’s closest rival Samsung only nabbed about a quarter of the period’s smartphone activations. LG held 11 percent, while Motorola, HTC, Nokia, Amazon, Blackberry and everyone else failed to hold even 5 percent.

Apple’s iPhone, on the other hand, saw a market share increase from 28 percent in 2014’s Q3 to 50 percent in Q4. The results are impressive, though not entirely unexpected, considering the release of the iPhone 6 and 6 Plus coinciding with strong holiday shopping predictions. Industry experts were anticipating sales of 71 million iPhones during the quarter.

Samsung will likely hit back at Apple in the new year after losing a quarter of its customer base to Apple, say reports; the firm is set to launch its Galaxy S6 next month at Mobile World Congress in an effort to regain ground. But the competition is facing an uphill battle, considering Apple’s equally-impressive Q3 numbers last year. Just hours after the launch of Apple Pay, the company released its earnings report that highlighted record-breaking revenue, sales and profit numbers.

The main source of those earnings? The iPhone, of course – the device gave the company a 13-percent quarterly growth in Q3, Apple said, with a surveyed 39.3 million handsets in use worldwide at the time.


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