HGTV has become known as the go-to television channel for all things to do with home renovation. From “Fixer Upper” to “Design On A Dime,» there’s a show for every homeowner.
One company that’s looking to make it even easier for people to adopt home designs via decor and furniture is Wayfair. The e-commerce home furnishings website has announced its collaboration with HGTV’s “Brother vs. Brother” series starring Jonathan and Drew Scott who are also the stars of HGTV’s “Property Brothers” show.
Through this strategic partnership, viewers in the United States and Canada will be able to “shop the look” that’s featured on each episode on Wayfair’s site.
Wayfair’s VP of brand marketing, Nancy Go, commented on this joint effort. “HGTV is a valued partner of Wayfair, and we’re excited to launch another integration that brings accessible decorating solutions to everyone. This fun and competitive series will not only inspire viewers, but it will show them how they can achieve the looks they see on TV from the comfort of their home, by shopping Wayfair,” Go said.