Cloud-based omnichannel player Shopify, which is geared toward small and mid-sized businesses, has announced the debut of Shopify Capital, which is billed as a merchant cash advance (MCA) platform for helping business owners grow their operations through reinvestment activities.
The eCommerce firm noted through a press release on Wednesday (April 27) that entrepreneurs typically have stumbling blocks when securing financing through traditional conduits. The differentiator, said Shopify, is that, through this MCA program, cash advances can be tailored specifically through the data that crosses the Shopify platform. The financing can be secured and distributed to the recipient’s account within a few days, said the firm. The product will be offered to merchants who are based in the United States. The platform, formerly in a pilot program, found that merchants used their advances to buy equipment and inventory and also expand their business through increased hiring, new channels created, product distribution and customer activity.
In a statement that accompanied the announcement of the merchant cash offering, William Sulinski, founder of Pistol Lake, stated that, in his experience, with the platform: “Shopify Capital allowed us to invest in our own company without having to borrow money from friends or raise funds from investors, possibly giving up some equity. Working with Shopify for our financing needs was a no-brainer because we’ve trusted them with our business for over three years as our commerce platform — the core of our business — and they’ve been the best partner we could have asked for.”