In providing software to companies within the media sector, Marketron is tasked with identifying the unique needs and challenges of the industry. According to Marketron SVP of Client Services Jeff London, the SaaS firm’s latest upgrades to its accounts receivable service is a direct response to customer feedback.
On Wednesday (Sept. 16), the company revealed plans to roll out new AR upgrades, which include new visibility into payments made to companies from third-party sources, like credit cards or banks.
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According to Marketron, the new features mean businesses no longer have to manually enter payment data into the Marketron interface, a feature it says boosts accuracy and overall streamlines workflow in the AR department.
The payment processing service is dubbed Marketron Payments and is integrated into the larger Marketron Traffic 7.2 revenue management system, the company said.
Plus, the company now provides electronic invoicing capabilities for multiple stations and an updated AR menu, among other changes.
“We are committed to providing an unparalleled product and service experience for our customers and know the only way to achieve this goal is to listen attentively to their needs,” said London in a statement. “The features included in Marketron Traffic 7.2 are a direct result of these customer requests. Several very happy beta customers have shown that 7.2 hits the mark, and we are excited to roll these capabilities out to all of our clients.”
Marketron said that the new features are set for release before the end of the year.